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A dealer’s guide to commercially importing cars from the USA to the UK

11 min read
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Bringing American muscle, tech-loaded SUVs, or EVs across the pond isn’t just for car enthusiasts anymore—it’s big business. With UK buyers craving everything from vintage Mustangs to electric Cadillacs, commercial car importers are finding new opportunities in transatlantic trade. But importing at scale isn’t as simple as shipping a few cars and calling it a day. Between customs, VAT, and DVLA paperwork, it’s a process that demands strategy, precision—and the right partners.

In this comprehensive guide, we’ll walk you through how to import a car from the US to the UK step by step. From sourcing vehicles at US auctions to navigating IVA vehicle approval UK, you’ll learn how to turn American horsepower into a profitable UK business operation.

The business case for US car imports

UK market demand and profitable niches

Importing cars from the US to the UK has become increasingly appealing to dealers looking for unique inventory and better margins. Whether you’re eyeing classic Mustangs, lifted trucks, or Tesla models unavailable in the local market, there’s steady UK demand for the “American car in UK” experience.

Collectors, enthusiasts, and electric-vehicle fans all add to this niche market. Even fleet operators are showing interest in US-spec hybrids and EVs because of their specs, pricing, and rarity. For commercial importers, this isn’t just a passion—it’s a serious profit opportunity.

Calculating ROI: a look at potential profit margins

Profit margins depend on your sourcing strategy, exchange rate timing, and how efficiently you handle shipping and compliance. On average, importers report gross margins of 15–30% once the car is prepped and registered in the UK.

For example, a Dodge Challenger purchased for $28,000 (£22,000) at auction could retail for £30,000+ in the UK after modifications, shipping, and import costs. Not bad for a few weeks’ work—and a well-timed currency exchange through TransferGo Business can stretch those profits even further.

Key business risks: currency, logistics, and compliance

Every opportunity comes with its share of potholes. The biggest risks for a car import USA to UK business are:

  • Currency swings: USD/GBP fluctuations can make or break your margin. Lock in good exchange rates and manage multiple payments easily with the TransferGo Business Account.
  • Shipping delays: Weather, customs paperwork, or a congested port can slow delivery. Work only with trusted freight forwarders and insurers.
  • Regulatory hurdles: IVA vehicle approval UK standards, DVLA car registration, and emissions compliance can cost time and money if mismanaged.

The key? Preparation, patience, and professional partners.

Essential regulations for commercial importers

Before you even ship a car from USA to UK, your business must be set up for international trade. Register for an EORI (Economic Operator Registration and Identification) number with HMRC—this is essential for customs declarations.

Also check your Companies House and HMRC VAT registration status. Commercial importers are considered traders, so accurate record-keeping and compliance are mandatory.

Commercial import duties, tariffs, and VAT reclaim

Understanding UK import duties car costs is vital. Typically, you’ll pay:

  • 10% customs duty on the car’s value plus shipping (unless exempt)
  • 20% VAT on the total (car + shipping + duty)

If you’re VAT-registered, you can reclaim that VAT later—just make sure your invoices and TransferGo payment records are in order. The cost to import car from USA to UK varies, but having transparent documentation makes reclaiming VAT straightforward and stress-free.

IVA and type approval for vehicles intended for resale

For resale, your imported vehicles must meet Individual Vehicle Approval (IVA) or type approval standards. These checks confirm that your car meets UK safety and environmental requirements.

For most US-spec vehicles, modifications will include:

  • Converting headlights to left-hand traffic alignment
  • Fitting a rear fog light
  • Recalibrating speedometers from mph-only to dual mph/kmh
  • Adjusting emissions systems to UK standards

Passing IVA ensures your vehicles can be legally registered and sold in the UK.

Step-by-step commercial import workflow

1. Sourcing: using US auctions (Copart, Manheim) and dealer networks

The most successful importers build strong sourcing pipelines. Leading US auction platforms such as Copart, Manheim, and IAA offer everything from salvage bargains to pristine dealership stock.

Before bidding, always:

  • Check the title status (salvage, rebuilt, clean).
  • Review detailed photos or inspection reports.
  • Factor in auction fees and inland transport to port.

Some UK dealers even partner with US-based brokers who handle local paperwork and vehicle pickup—saving precious time (and headaches).

2. Logistics: multi-car container shipping and freight forwarders

Once purchased, vehicles are transported to the nearest port (often New Jersey, Miami, or Los Angeles). You can ship via RoRo (Roll-on/Roll-off) or container shipping.

For commercial volumes, container shipping is cost-efficient and safer. A 40-foot container fits up to four standard-sized cars—reducing your per-unit shipping cost significantly.

A reliable freight forwarder will manage:

  • Export paperwork
  • Bill of lading
  • Marine insurance
  • Port handling

Ask for consolidated shipping discounts and track everything digitally.

3. Customs: working with a customs broker for smooth clearance

At the UK port (usually Southampton or Felixstowe), a licensed customs broker files your import declaration using your EORI number. They’ll calculate duties and VAT, arrange payment, and issue your Customs Clearance Advice (CCA).

For faster payments to your broker or HMRC, use TransferGo Business Batch Payments. You can send funds to multiple parties (brokers, suppliers, transporters) in one go—saving admin time and FX costs.

4. Registration: preparing for sale and using trade plates

After customs clearance and any IVA work, you’re ready for DVLA car registration. You’ll need:

  • Original US title
  • Bill of sale
  • NOVA (Notification of Vehicle Arrival) confirmation
  • IVA certificate

Once registered, you can legally use trade plates for test drives or moving vehicles between premises. Clean, road-ready cars can now be marketed and sold through your UK dealership or online platforms.

Financial breakdown: analysing the total cost of import for resale

Cost table (incl. unit price, shipping, duties, broker fees, modifications)

ItemCost (per vehicle)Notes
Purchase price (auction)£22,000Dodge Challenger example
Inland US transport£500To export port
Ocean freight (shared container)£1,200£300 per car (4-car load)
Marine insurance£200Optional but smart
Import duty (10%)£2,37010% of car + freight
VAT (20%)£5,114Reclaimable for VAT-registered importers
Customs broker£250Clearance & documentation
Modifications (IVA prep)£800Lighting, emissions, speedo
IVA test & registration£450Includes DVLA fees
Marketing & admin£300Detailing, photos, ads
Total landed cost£33,184Before resale
Typical resale price£38,000Depending on condition
Gross profit£4,816~14.5% margin

Figures are illustrative; actual numbers vary by model, exchange rate, and shipping method.

A sample profitability analysis

Now, let’s say you import five vehicles per month. With an average £4,800 margin each, you could generate nearly £24,000 gross profit monthly—before overheads.

If your payments to US suppliers are made in dollars, using a TransferGo Business Account to pay in USD with low FX fees could save you hundreds per batch. Those small savings compound into healthier margins over time.

Pro tips for a thriving import business

Building strong US supplier relationships

Long-term success in car import hinges on trust. Build relationships with reliable US dealers, exporters, and auction agents who understand the nuances of international sales.

A few insider tips:

  • Pay promptly—nothing builds trust faster. (Batch payments with TransferGo make this painless.)
  • Be transparent about your business model; many suppliers prioritise repeat buyers.
  • Visit major auctions or trade fairs in the US when possible—it shows commitment and gives you a feel for quality.

Mitigating risks and choosing the right partners

International logistics can be a wild ride. Reduce stress by partnering with:

  • Licensed freight forwarders who specialise in vehicle transport
  • Customs brokers experienced in car imports
  • Qualified garages for IVA compliance work

And of course, a trusted financial partner. TransferGo Business lets you send payments across borders instantly, with transparent fees and competitive exchange rates—helping your import business move as fast as your cars.

Frequently asked questions (FAQs)

What is an EORI number and why do I need it?
An EORI number (Economic Operator Registration and Identification) is your business’s ID for customs. Without it, you can’t legally import a car from the US to the UK. Apply through HMRC before making your first shipment.

How do I handle VAT on imported vehicles for resale?
When you import, you’ll pay 20% VAT upfront on the car’s value plus shipping and duty. The good news is, if you’re VAT-registered, you can reclaim it later—just keep thorough records of invoices and TransferGo payment confirmations.

What are the best US auto auctions for UK buyers?
Top picks include Copart, Manheim, IAAI, and Barrett-Jackson (for classics). Many of these offer online bidding, condition reports, and direct export services—making sourcing simple even from afar.

Is it more cost-effective to ship multiple cars in a single container?
Yes. A shared 40-foot container typically reduces per-vehicle costs by up to 50%. This is why commercial dealers prefer grouping cars together for export—lower shipping rates and safer transit.

Do I need a special license to import and sell cars in the UK?
Not necessarily. But if you’re trading regularly, you must register as a motor trader with HMRC and meet all consumer protection and warranty laws. Vehicles must also pass IVA or type approval tests before resale.

Final thoughts

Importing cars from the US to the UK isn’t just about shipping; it’s about strategy, compliance, and strong partnerships. With the right systems, reliable suppliers, and smart financial tools like TransferGo Business, your import operation can scale quickly and profitably.

TransferGo’s Business Account makes paying US suppliers in dollars easy—and its Batch Payments feature lets you handle multiple transfers in one click, perfect for covering auction purchases, shipping invoices, and customs fees at once.

Ready to get your import business rolling? Open your TransferGo Business Account today and make every international transaction faster, simpler, and more cost-effective.

About the author

Nur Çal

With a degree in American Literature from Istanbul University, Nur brings a keen eye for detail and a strategic mindset to the fast-paced world of digital marketing. She's dedicated to achieving impactful results and seamlessly adapting to the ever-changing landscape of the finance industry, ensuring that each project aligns with the latest trends and client needs.